In April, its $25 million production, “Paramour,” will begin previews at the historic Lyric Theatre. To succeed, the company needs to blend its highflying whimsy into the must-haves of musical theater: a clear story, plus song and dance that support the narrative.
Making sure that happens is the task of producer Scott Zeiger, president and managing director of Cirque du Soleil Theatrical, a two-year-old division of the Montreal-based circus-arts innovator.
“Every day, we are looking at the script, making sure the acrobatics serve the story as much as tap dancing might serve a story,” said Mr. Zeiger, who previously ran Clear Channel Entertainment’s theatrical division and co-founded Base Entertainment, which developed Las Vegas versions of hits like “Phantom of the Opera” and “Jersey Boys.”
For weeks he, along with the cast and crew, has been trekking out to Bethpage, Long Island, to develop the show in the mammoth sound stages of Grumman Studios, previously the site of “The Wiz Live!,” a collaboration of Cirque and NBC.
‘Paramour’ Aims to Blend Acrobatics into Broadway – WSJ