mostly music

Going Underground with British artist Benedict Drew – BBC News

British artist Benedict Drew is aiming to “challenge a culture of unhealthy body image” through pieces of art work being unveiled across digital screens in the London Underground today.

The works have been commissioned by Art on the Underground, an initiative created by London Underground in 2000, designed to “champion contemporary art in London”.

The video work, titled de-re-touch, is inspired by London’s unique underground environment and plays with the language of advertising.

At eight seconds long, the video acts as an interruption to the images and adverts fed to commuters on the Underground.

De-re-touch includes a close-up shot of an ear, a throbbing fist and flashing text – referencing the mass of bodies people encounter both as tube passengers but also in advertising.

To accompany the video, the artist has created an electronic and experimental audio piece available to download, which is designed to be listened to while travelling.

Drew has been working across video, sculpture and experimental music dating back to his time at art school in the ’90s.

Source: Going Underground with British artist Benedict Drew – BBC News

This entry was published on November 9, 2015 at 9:48 am. It’s filed under Article and tagged , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.
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