This trend has much in common with the social movement known as voluntary simplicity. It is a return to a simple life based on cost-effective and conscious consumption, sustainable development, having DIY how-to skills, and on being self-sufficient in all areas of life. Off the grid is a worldview. It is a trend that is growing popular slowly but steadily, having a huge impact on how contemporary companies and brands should operate.
Meet the off-griders taking the steps that may lead to giant leaps transforming the world around us.
Strategic partner: Orange.