Just to be clear: the concert promoter and record label Nonclassical is not against classical music. On the contrary, its founders love classical music dearly, and want to encourage it. They get composers to write new pieces, and play them alongside older music in club-like spaces more congenial to youth.
To celebrate its 10th anniversary, Nonclassical promised something massively ambitious: a six-hour programme of live music and DJ sets. It would culminate in a live performance of four specially written pieces, involving performers in five venues around the world, all visible and audible to each other via the internet. This amazing feat was to be attempted by a few enthusiasts armed only with Macs, screens, cameras and a YouTube channel.
The nerve-centre of the proceedings was a small club in a disused office block, in the heart of trendy Hoxton. At one corner of the dimly red-lit space was a bar, at the other a tiny platform where performers came and went.
Nonclassical Global, London/São Paolo/Basel/New York/Toronto, review: ‘amazing feat’ – Telegraph