Vulfpeck, a small-time funk band with a couple of retro-styled albums under its belt, recently released Sleepify, an album made up of nothing but silence. This isn’t a completely new concept: Anyone with a pompous theory streak will insist that it’s really the silence between the notes that matter—and congratulations if you’re already thinking of John Cage’s 4’33,” a composition performed by sitting there without playing.
But Vulfpeck’s latest album is a business experiment, not a musical one. The idea behind the project is for fans to stream the “songs” constantly, generating royalties for the band in their spare time. Vulfpeck plans to use the proceeds to go on tour. It’s an ingenious publicity stunt and, if you squint hard enough, a commentary on the way music is valued in the digital age.
A Scrappy Band Finds a Way to Make Spotify Pay for Its Silence – Businessweek