To celebrate reaching the 1 billion users milestone, Facebook commissioned its first-ever brand commercial. It’s really strange.
The spot, directed by filmmaker Alejandro G. Iñárritu and produced by the Portland-based ad agency Wieden + Kennedy, begins with the extremely quotidian — “Anyone can sit on a chair” — and winds up by reaching for the extremely profound. “The universe it is vast and dark and makes us wonder if we are alone,” says the voiceover. “So maybe the reason we make all these things [eg. chairs, doorbells, airplanes, etc.] is to remind ourselves that we are not.”
Uh, maybe. Watch and decide for yourself: